TOPICS COVERED

SCHEDULE

wEEK 1

MODULE 1: INTRO TO WEB3 (4-6.09)

MODULE 1: INTRO TO WEB3

Lecture

Exploring Web3 as the next generation of the World Wide Web: blockchain technology, decentralization, cryptography, DApps

Oliver Silvey, Mastercard

Lecture

Web 3 streams through the prism of current venture capital market trends. How attractive is your product for VCs in the long term?

Danil Guydamakin, Jets Capital

Lecture

Web3 mass adoption through crypto payments and tokenization: trends and best cases

David Uhryniak, TRON

Panel discussion

What is a web3 startup? When the web3 technology is really needed and when it’s better to develop a classic web2 product

Oliver Silvey, Mastercard
Yury Shlaganov, serial founder&VC

Lecture

The advent of DAOs and how to design effective decentralised governance

Polina Ptushkina, XDAO

Case study

Web3 cases in DeFi, DAO, NFT, GameFi, Decentralised social networks, and Meta verse from the Go-to-Market prospective

Alexandre Matsuo, AWS

Case study

How to build a truly decentralised web?

Shashi Shivkar, ICP

Panel discussion

The current state of the Web3 market and emerging trends. Web3 and AI: opportunities and challenges

Alexandre Matsuo, AWS
Oliver Silvey, Mastercard

Exploring Web3 as the next generation of the World Wide Web: blockchain technology, decentralization, cryptography, DApps (Oliver Silvey, Mastercard)

Web 3 streams through the prism of current venture capital market trends. How attractive is your product for VCs in the long term? (Danil Guydamakin, Jets Capital)

Web3 mass adoption through crypto payments and tokenization: trends and best cases (David Uhryniak, TRON)

What is a web3 startup? When the web3 technology is really needed and when it’s better to develop a classic web2 product (Oliver Silvey, Mastercard; Yury Shlaganov, serial founder&VC)

The advent of DAOs and how to design effective decentralised governance (Polina Ptushkina, XDAO)

Web3 cases in DeFi, DAO, NFT, GameFi, Decentralised social networks, and Meta verse from the Go-to-Market prospective (Alexandre Matsuo, AWS)

How to build a truly decentralised web? (Shashi Shivkar, ICP)

The current state of the Web3 market and emerging trends. Web3 and AI: opportunities and challenges (Alexandre Matsuo, AWS; Oliver Silvey, Mastercard)

MODULE 2: BUILDING A TEAM FOR A WEB3 PROJECT (7-8.09)

MODULE 2: BUILDING A TEAM FOR A WEB3 PROJECT

Workshop

Strategic vision of building a team in web3

Lourdes Tandayag, t3rn

Workshop

How to pitch your team to VCs , team in the “6 T concept” or why money is given to PEOPLE, team as an asset in your pitch deck

Nelson Lopez, Gate.io

Lecture + case study

Talent acquisition in web3: general practices and success stories

Liliana Pereira, Elements Group AG Kristina Kuleshova, Magic Square

Case study

Ensuring an effective on- and off-boarding process in web3

Loie Taylor, Gitcoin

AMA

Cross-cultural challenges in managing a web3 team

Kristina Kuleshova, Magic Square

Group work

Building HR frameworks and ensuring the “fit-to-need”

Nelson Lopez, Gate.io

Workshop

Performance review: best cases and practices

Loie Taylor, Gitcoin

Strategic vision of building a team in web3 (Lourdes Tandayag, t3rn)

How to pitch your team to VCs , team in the “6 T concept” or why money is given to PEOPLE, team as an asset in your pitch deck (Nelson Lopez, Gate.io)

Stand up\round table

Talent acquisition in web3: general practices and success stories (Liliana Pereira, Elements Group AG; Kristina Kuleshova, Magic Square)

Ensuring an effective on- and off-boarding process in web3 (Loie Taylor, Gitcoin)

Choosing a co-founder

Cross-cultural challenges in managing a web3 team (Kristina Kuleshova, Magic Square)

Nelson Lopez, Gate.io

Building HR frameworks and ensuring the “fit-to-need” (Nelson Lopez, Gate.io)

Performance review: best cases and practices (Loie Taylor, Gitcoin)

Choosing a co-founder (Nelson Lopez, Gate.io)

Lecture + Q&A

How to guarantee employee rights and benefits

Liliana Pereira, Elements Group AG

Workshop

Conflict resolution for web3 teams

Loie Taylor, Gitcoin

Lecture

People culture in web3: how to ensure best employee experience

Liliana Pereira, Elements Group AG Kristina Kuleshova, Magic Square

Panel discussion

Optimal team composition, the role of advisors for a web3 startup, how to approach your team education in web3

Nelson Lopez, Gate.io
Liliana Pereira, Elements Group AG

AMA

How to approach your team education in web3

Kristina Kuleshova, Magic Square

Group work

The role of advisors

Nelson Lopez, Gate.io

Case study

Designing an effective ESOP (employee stock option plan) for your web3 team. The case of Eywa protocol

Boris Povar, Eywa protocol

How to guarantee employee rights and benefits (Liliana Pereira, Elements Group AG)

Conflict resolution for web3 teams (Loie Taylor, Gitcoin)

People culture in web3: how to ensure best employee experience

Optimal team composition, the role of advisors for a web3 startup, how to approach your team education in web3 (Nelson Lopez, Gate.io; Liliana Pereira, Elements Group AG)

How to approach your team education in web3

The role of advisors (Nelson Lopez, Gate.io)

Designing an effective ESOP (employee stock option plan) for your web3 team. The case of Eywa protocol (Boris Povar, Eywa protocol)

WEEK 2

WEEK 2

MODULE 3: PRODUCT DEVELOPMENT IN WEB3 (11-13.09)

MODULE 3: PRODUCT DEVELOPMENT IN WEB3

Workshop

Market and competitor analysis in web3

Vlad Burack, Redsteep

Case study

How to make the most of your user data in web3

Deepan Ignaatious, DoubleCloud

Workshop

Using zk proofs to identify user segments: best practices

Vladislav Simanov, Redsteep

Workshop

How to establish a smooth product development process

Max Grittsovich, ex-Azur

Workshop

How a startup can move forward with limited resources

Max Grittsovich, ex-Azur

Workshop

Product strategies at different stages of your company

Max Grittsovich, ex-Azur

Workshop

Defining key priorities in the quest of Product-Market Fit

Max Grittsovich, ex-Azur

Market and competitor analysis in web3 (Vlad Burack, Redsteep)

How to make the most of your user data in web3 (Deepan Ignaatious, DoubleCloud)

Workshop

Using zk proofs to identify user segments: best practices (Vladislav Simanov, Redsteep)

How to establish a smooth product development process (Max Grittsovich, ex-Azur)

How to approach MVP development and launch in the most effective and fast way

How a startup can move forward with limited resources (Max Grittsovich, ex-Azur)

Max Grittsovich, ex-Azur

Product strategies at different stages of your company (Max Grittsovich, ex-Azur)

Defining key priorities in the quest of Product-Market Fit (Max Grittsovich, ex-Azur)

How to approach MVP development and launch in the most effective and fast way (Max Grittsovich, ex-Azur)

Workshop

UX/UI in Web3

Dmitry Zhelezov, Subsquid

Workshop

Unit economics

Vlad Burack, Redsteep

Lecture and case study

Platforms and network effects in web3

Yury Shlaganov, serial founder & VC

Panel discussion

Developing product VS developing protocol; why a web3 product should be decentralised?

Dominik Schmid, Polygon
Artem, Crypto gaming pool

UX/UI in Web3 (Dmitry Zhelezov, Subsquid)

Unit economics (Vlad Burack, Redsteep)

Platforms and network effects in web3 (Yury Shlaganov, serial founder & VC)

Developing product VS developing protocol; why a web3 product should be decentralised? (Dominik Schmid, Polygon; Artem, Crypto gaming pool)

MODULE 4: WEB3 MARKETING AND COMMUNITY (14-16.09)

MODULE 4: WEB3 MARKETING AND COMMUNITY

Lecture

Specifics of web3 marketing: differences from web 2 and the most effective traffic channels. The marketing agency perspective

David Lolaev, Sal’Ad

Case study

In-between web2 and web3 marketing. Case of Swaps.app

Alexandr Aveshnikov, Swaps.app

Lecture

Global marketing in web3 from A to Z (including GTM)

David Lolaev, Sal’Ad

Lecture + workshop

Building and growing communities in Web3

Ekaterina Kozyreva, Soyka agency

Lecture

Getting traction before the product launch

Konstantin Volgapov, TGS

Lecture

Paid ads in the Web3 space

Oleksii Sidorov, Slise.xyz

Case study

Role of Influencers in web 3: cases and best practices

Konstantin Volgapov, TGS

Specifics of web3 marketing: differences from web 2 and the most effective traffic channels. The marketing agency perspective (David Lolaev, Sal’Ad)

In-between web2 and web3 marketing. Case of Swaps.app (Alexandr Aveshnikov, Swaps.app)

Lecture

Global marketing in web3 from A to Z (including GTM) (David Lolaev, Sal’Ad)

Building and growing communities in Web3 (Ekaterina Kozyreva, Soyka agency)

5 free marketing channels that every founder knows but usually overlooks

Getting traction before the product launch (Konstantin Volgapov, TGS)

Konstantin Volgapov, TGS

Paid ads in the Web3 space (Oleksii Sidorov, Slise.xyz)

Role of Influencers in web 3: cases and best practices (Konstantin Volgapov, TGS)

5 free marketing channels that every founder knows but usually overlooks (Konstantin Volgapov, TGS)

Workshop

Building your G2M strategy

Konstantin Volgapov, TGS

Case study

Leveraging blockchain for marketing purposes

Artem, Crypto gaming pool

Lecture

Product marketing and token marketing

David Lolaev, Sal’Ad

Lecture

How to build a good marketing team

Konstantin Volgapov, TGS

Panel discussion

Discussion of web3 marketers

Yury Shlaganov, serial founder & VC
Konstantin Volgapov, TGS

Stand-up

Tips from a serial founder: being a happy and healthy founder, closing a startup and much more

Yury Shlaganov, serial founder & VC

Building your G2M strategy (Konstantin Volgapov, TGS)

Leveraging blockchain for marketing purposes (Artem, Crypto gaming pool)

Product marketing and token marketing (David Lolaev, Sal’Ad)

How to build a good marketing team (Konstantin Volgapov, TGS)

Discussion of web3 marketers (Yury Shlaganov, serial founder & VC; Konstantin Volgapov, TGS; David Lolaev, Sal’Ad)

Tips from a serial founder: being a happy and healthy founder, closing a startup and much more (Yury Shlaganov, serial founder & VC)

WEEK 3

WEEK 3

MODULE 5: BLOCKCHAINS & PROTOCOLS (18-19.09)

MODULE 5: BLOCKCHAINS & PROTOCOLS

Panel discussion

How to choose a blockchain for your web3 product: blockchain perspective and founder’s perspective

Matthew Schmenk, Avalanche
Dominik Schmid, Polygon

Lecture

Characteristics and types of blockchains

Vasiliy Rudomanov, Chainstack

Case study and AMA

Blockchain indexers today and tomorrow

Vladislav Simanov, Redsteep

AMA

Benefits of building on Avalanche

Matthew Schmenk, Avalanche

Lecture

Principles of smart contract design and programming languages

DeFimoon

Workshop

Building web3 protocols: principles, challenges, best practices

Eywa protocol

Case study

Building Web3 on Telegram with TON — Exploring Telegram WebApps

Omur Cataltepe, TON

How to choose a blockchain for your web3 product: blockchain perspective and founder’s perspective (David Lolaev, Sal’Ad)

Characteristics and types of blockchains (Vasiliy Rudomanov, Chainstack)

Lecture

Blockchain indexers today and tomorrow (Vladislav Simanov, Redsteep)

Benefits of building on Avalanche (Matthew Schmenk, Avalanche)

Benefits of building on TRON

Principles of smart contract design and programming languages (DeFimoon)

David Uhryniak, TRON

Building web3 protocols: principles, challenges, best practices (Eywa protocol)

Building Web3 on Telegram with TON — Exploring Telegram WebApps (Omur Cataltepe, TON)

Benefits of building on TRON (David Uhryniak, TRON)

Lecture\ workshop

Consensus mechanisms for blockchains

TRON

Lecture

Scaling solutions: optimistic and zero knowledge roll ups

Dominik Schmid, Polygon

Panel discussion

Cross-chain, appchain, omnichain and how these technologies are forming the future of web3

Matthew Schmenk, Avalanche
Dominik Schmid, Polygon

Lecture

The most important infrastructural elements to kick off a web3 project

Vasiliy Rudomanov, Chainstack

Lecture

How to avoid smart contract hacking

DeFimoon

Panel discussion

VCs’ perspective on blockchains

Yury Shlaganov, serial founder & VC

Consensus mechanisms for blockchains (TRON)

Scaling solutions: optimistic and zero knowledge roll ups (Dominik Schmid, Polygon)

Cross-chain, appchain, omnichain and how these technologies are forming the future of web3 (Matthew Schmenk, Avalanche; Dominik Schmid, Polygon)

The most important infrastructural elements to kick off a web3 project (Vasiliy Rudomanov, Chainstack)

How to avoid smart contract hacking (DeFimoon)

VCs’ perspective on blockchains

MODULE 6: ECONOMICS OF WEB3 PROJECTS (20-22.09)

MODULE 6: ECONOMICS OF WEB3 PROJECTS

Lecture

Typical mistakes a startup makes with its tokenomics

Konstantin Kalinin, Ecogames

Workshop

Building tokenomics with a token utility canvas

Konstantin Kalinin, Ecogames

Lecture

Token circulation and monetary policy

Konstantin Kalinin, Ecogames

Lecture

Public round: IDO, IFO, IEO, ICO. Which to choose?

Artem, Crypto gaming pool

Stand-up

Building a truly decentralised and autonomous DEX: the case of dYdX

Doruk Ismend, dYdX

Debate

Air drops: pros and cons

David Lolaev, Sal’Ad
Boris Povar, Eywa protocol

Interactive lecture

DEX or CEX?

Boris Povar, Eywa protocol

Typical mistakes a startup makes with its tokenomics (Konstantin Kalinin, Ecogames)

Building tokenomics with a token utility canvas (Konstantin Kalinin, Ecogames)

Panel discussion

Token circulation and monetary policy (Konstantin Kalinin, Ecogames)

Public round: IDO, IFO, IEO, ICO. Which to choose? (Artem, Crypto gaming pool)

Liquidity and market-making

Building a truly decentralised and autonomous DEX: the case of dYdX (Doruk Ismend, dYdX)

Marketmaking pro

Air drops: pros and cons (David Lolaev, Sal’Ad; Boris Povar, Eywa protocol)

DEX or CEX? (Boris Povar, Eywa protocol)

Liquidity and market-making (Marketmaking pro)

Case study

How to obtain and retain TVL: best cases and practices

Boris Povar, Eywa protocol

AMA

How to get listed on Gate.io

Kafkas Sonmez, Gate.io

Stand-up

When token is a great asset and when it can jeopardise everything

Artem, Crypto gaming pool

Case study

Forming and managing Treasury: case of Sweatcoin

Nik Pletikos, Sweat economy (Sweatcoin)

Case study

Web2→3 transition from the token point of view: case of Sweat economy

Nik Pletikos, Sweat economy (Sweatcoin)

Panel discussion

What makes business-models in web 3 sustainable?

Konstantin Kalinin, Ecogames
Nik Pletikos, Sweat economy

How to obtain and retain TVL: best cases and practices (Boris Povar, Eywa protocol)

How to get listed on Gate.io (Kafkas Sonmez, Gate.io)

When token is a great asset and when it can jeopardise everything (Artem, Crypto gaming pool)

Forming and managing Treasury: case of Sweatcoin (Nik Pletikos, Sweat economy (Sweatcoin))

Web2→3 transition from the token point of view: case of Sweat economy (Nik Pletikos, Sweat economy (Sweatcoin))

What makes business-models in web 3 sustainable? (Konstantin Kalinin, Ecogames; Nik Pletikos, Sweat economy)

WEEK 4

WEEK 4

MODULE 7: LEGAL CONSIDERATIONS IN WEB3 (25-27.09)

MODULE 7: LEGAL CONSIDERATIONS IN WEB3

Lecture

Introduction into web3 compliance

Olga Efimenko, Chief Legal Executive, M&A

AMA

Regulatory requirements for token issuance. Why you’d better be very careful with SEC.

Ruslan Usmanov, tx.legal

Lecture

Data privacy and security

Olga Efimenko, Chief Legal Executive, M&A

Lecture

Tax considerations for a web3 business

Olga Efimenko, Chief Legal Executive, M&A

Workshop

KYC, AML for a web3 startup

Olga Efimenko, Chief Legal Executive, M&A

Lecture

IP rights in web3

Olga Efimenko, Chief Legal Executive, M&A

Case study

The case of Swaps.app from the legal side: choosing jurisdiction, ensuring favourable conditions and onboarding for partners

Linda Derkaca, Swaps.app

Introduction into web3 compliance (Olga Efimenko, Chief Legal Executive, M&A)

Regulatory requirements for token issuance. Why you’d better be very careful with SEC (Ruslan Usmanov, tx.legal)

Workshop

Data privacy and security (Olga Efimenko, Chief Legal Executive, M&A)

Tax considerations for a web3 business (Olga Efimenko, Chief Legal Executive, M&A)

How to curate a high performance mindset and in the NextGen tech environment

KYC, AML for a web3 startup (Olga Efimenko, Chief Legal Executive, M&A)

Ramona Traber, Microsoft

IP rights in web3 (Olga Efimenko, Chief Legal Executive, M&A)

The case of Swaps.app from the legal side: choosing jurisdiction, ensuring favourable conditions and onboarding for partners and much more (Linda Derkaca, Swaps.app)

How to curate a high performance mindset and in the NextGen tech environment (Ramona Traber, Microsoft)

Lecture

The legal aspects of DAO

Oleg Chunarev, XDAO

Lecture

DAO LLC as a new form of legal entity: opportunities and limitations

Arjun Mahadevan, Doola

Case studies and Q&A

Choosing the appropriate jurisdiction: where and how to register your web3 company

Olga Efimenko, Chief Legal Executive, M&A

Panel discussion

The future of web3 regulation: SEC’s crackdowns, MiCA and other recent news and tendencies

Olga Efimenko, Chief Legal Executive; Linda Derkaca, Swaps.app

Lecture

Deal structure (equity/tokens/both). SAFT or SAFE+token warrant.

Ruslan Usmanov, tx.legal

Close AMA session

All the sincere answers you want to hear from your lawyer

Olga Efimenko, Chief Legal Executive, M&A

The legal aspects of DAO (Oleg Chunarev, XDAO)

DAO LLC as a new form of legal entity: opportunities and limitations (Arjun Mahadevan, Doola)

Choosing the appropriate jurisdiction: where and how to register your web3 company (Olga Efimenko, Chief Legal Executive, M&A)

The future of web3 regulation: SEC’s crackdowns, MiCA and other recent news and tendencies (Olga Efimenko, Chief Legal Executive, M&A; Linda Derkaca, Swaps.app)

Deal structure (equity/tokens/both). SAFT or SAFE+token warrant. (Ruslan Usmanov, tx.legal)

All the sincere answers you want to hear from your lawyer (Olga Efimenko, Chief Legal Executive, M&A)

MODULE 8: FUNDRAISING IN WEB3 (28-30.09)

MODULE 8: FUNDRAISING

Lecture

How do investors evaluate projects in 2023/2024?

Danil Guydamakin, Jets Capital

Lecture

Fundraising web2 vs Fundraising web3

Dmitry Zhelezov, Subsquid

Lecture

Successful fundraising in 21-22. And how to reach out to investors now. Case of Lifty.io

Slava M., Lifty.io

Panel discussion

VCs and beyond in 2023/24

Dmitry Zhelezov, Subsquid
Tugrul Karakas, Partner at Polygon Labs

AMA

How to pitch in 1.5 minutes?

Oleksii Sidorov, Slise.xyz

Workshop

Grants for web3 startups. How to select a good grant program and make a successful application?

ICP

Lecture+AMA

How AWS supports fundraising with their acceleration and grant program

Alexandre Matsuo, AWS

How do investors evaluate projects in 2023/2024? (Danil Guydamakin, Jets Capital)

Fundraising web2 vs Fundraising web3 (Nelson Lopez, Gate.io)

AMA

Successful fundraising in 21-22. And how to reach out to investors now. Case of Lifty.io (Slava M., Lifty.io)

VCs and beyond in 2023/24. How to find and effectively communicate with VCs? -Where to find business angels and how to convince them? -What is the right time to open an investment round? (Dmitry Zhelezov, Subsquid; Tugrul Karakas, Partner at Polygon Labs)

Getting marketing support through grant programs of blockchains

How to pitch in 1.5 minutes? (Oleksii Sidorov, Slise.xyz)

Matthew Schmenk, Avalanche

Grants for web3 startups. How to select a good grant program and make a successful application? (ICP)

How AWS supports fundraising with their acceleration and grant program (Alexandre Matsuo, AWS)

Getting marketing support through grant programs of blockchains (Matthew Schmenk, Avalanche)

Lecture+AMA

The value of incubators for web3 startups

Oliver Silvey, Mastercard

Lecture+AMA

Acceleration programmes in web3. The case of Fractal accelerator

Ammar, Fractal

AMA

The value of web3 events for fundraising

Anna Gracheva, DoubleCloud

Lecture

Managing investor relations after a raise

Ammar & Artem, Fractal

Workshop

Public speaking workshops

invited practitioners

Workshop

Pitch deck design sessions

invited practitioners

Workshop

Pitch training sessions

invited practitioners

The value of incubators for web3 startups (Oliver Silvey, Mastercard)

Acceleration programmes in web3. The case of Fractal accelerator (Ammar, Fractal)

The value of web3 events for fundraising (Anna Gracheva, DoubleCloud)

Managing investor relations after a raise (Ammar & Artem, Fractal)

Public speaking workshops (invited practitioners)

Pitch deck design sessions (invited practitioners)

Pitch training sessions (invited practitioners)

DEMO DAY (1.10)

01.10 — DEMO DAY

LOCATION FOR OFFLINE BOOTCAMP

Our Hotel in Antalya, Turkey

Our Hotel in Antalya

For our bootcamp, we've selected a business hotel located in the heart
of Antalya's city center

ABOUT

20 min to airport (by car)

Elips Royal Hotel, antalya

four stars hotel

SPEAKERS

nelson lopes

Global head of HR operations Gate.io

benjamin lavergne

Venture capital & startups ConsenSys, ex-Google

Preetam rao

CEO and co-founder of QuillAudits

dominik schmid

Product manager Polygon Technology, ex-ConsenSys

matthew schmenk

Sr. business development Ava Labs

cherry koo

Strategic partnership ProBit Global

Konstantin Volganov

Co-founder web3tgs.com

Artem Gordadze

Founder Chainadoption.io

Artem

Founder&CEO CryptoGamingPool

Mikhail Chubarov

VC Principal Gotbit.io

Dmitry Zhelezov

Co-founder & CTO Subsquid.io

Anton Klimov

Web3 VC, 3x Founder

Elias Zhurin

OG Protocol, Growth and Partnerships

Yura Shlaganov

ex-VC, Founder, ex: afterglow.place, edudo.app, flincap.com

Max Grittsovich

CPO, ex-Azur Apps, ex-Verv, ex-Leo Burnett

Andrew Taburinsky

Founder Around Capital

Katya Kozyreva

Co-Founder & CEO, Soyka Agency

Olga Efimenko

Chief Legal Executive, M&A, Web3

TARAS DOVGAL

Co-founder Kikimora Labs, NearPay & Roketo

Alexei Porodzinsky

Co-Founder & BizDev Director Walken.io

OLIVER SILVEY

Head of Crypto & Digital Assets, Mastercard

ALEXANDRE MATSUO

WEB3 Amazon Web Services (AWS)

KAFKAS SONMEZ

Head of Turkey Gate.io

Igor Zhukovich

Co-founder XF Labs,
CTO

DORUK IşMEN

Country Lead
dYdX

NIK PLETIKOS

Head of Treasury at Sweat Economy

questions:

info.xfounders@gmail.com

Partnership:

camp@x-founders.com

© XFOUNDERS 2023